As chance would have it, Ben Cooper had been already distributing a custom "Spider man" costume for years since 195 4. got introduced to a new character called The Amazing Spider-Man. But they became known for licensing popular film and television characters and getting their images onto store shelves much more quickly than the others. In the 1960s and 1970s, Ben Cooper, Inc., was one of the "big three" Halloween costume companies, along with Collegeville and the H. In the 1950s, television characters such as Davy Crockett, Superman, and Zorro were very popular and all got costumes that sold immensely well. And as parents became more concerned about safety, the company responded by creating its "Glitter Glo" costumes, dresses and jumpsuits with large amounts of blue glitter glued to the front (which would reflect the headlights of oncoming automobiles). Penney, Sears, Woolworth's, and most five-and-dime stores. Costumes often sold for only $1.25 (about $11.35 today). At the time, the most popular costumes were traditional Halloween figures such as devils, ghosts, skeletons, and witches. But Ben Cooper constantly evolved and expanded its line with new characters and creations. was one of the largest and most prominent Halloween costume manufacturers in the United States. Its costumes were generally very thin fabric with a silkscreened image on the front that sold for less than $3.00. The company began selling its costumes through large retailers such as J.
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